Job Description
We are seeking a visionary Senior SEO Specialist to drive organic growth for our rapidly expanding digital portfolio. In this high-impact role, you will lead the technical and content strategy that defines our market presence. You will not just optimize for search engines; you will optimize for real human value, ensuring our brand remains the industry leader.
Why This Role?
Join a team that values data-driven decisions and creative problem solving. You will have the autonomy to experiment with new strategies and the resources to execute them at scale.
Responsibilities
- Technical Leadership: Conduct comprehensive technical SEO audits to identify crawl errors, site speed issues, and structured data opportunities.
- Strategy & Content: Develop and execute robust SEO strategies that align with business goals, including keyword research and content gap analysis.
- Link Building: Lead outreach campaigns and manage relationships with high-quality publishers to acquire authoritative backlinks.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics 4 and Search Console to provide actionable insights to stakeholders.
- Collaboration: Work closely with web developers, designers, and content creators to implement on-page optimizations.
- Algorithm Adaptation: Stay ahead of Google algorithm updates and industry trends to ensure long-term organic stability.
Qualifications
- Experience: Minimum of 4 years of proven experience in SEO, with a track record of driving significant traffic growth.
- Technical Skills: Deep understanding of on-page, off-page, and technical SEO principles; familiarity with HTML, CSS, and JavaScript basics.
- Tools: Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
- Education: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Soft Skills: Exceptional analytical skills with the ability to translate complex data into clear, actionable business strategies.