Job Description
Nexus Digital is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. As a leader in the tech industry, we are committed to staying ahead of the curve, and we need a strategic thinker who can navigate the complexities of modern search algorithms. In this role, you will own the SEO strategy for our flagship products, driving measurable increases in organic traffic and lead generation.
You will work in a collaborative environment where data meets creativity. We value candidates who are not only proficient in technical optimization but also understand the user journey and content marketing dynamics.
Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business goals to improve search rankings and organic visibility.
- Conduct in-depth technical audits to diagnose site health, crawlability, and indexation issues, implementing fixes in collaboration with engineering.
- Lead keyword research and gap analysis to identify high-value opportunities and content themes.
- Optimize on-page elements, metadata, and internal linking structures to maximize relevance and user experience.
- Manage off-page SEO efforts, including outreach for high-quality backlinks and managing PR relationships.
- Analyze performance metrics using Google Analytics, Search Console, and third-party tools to report on KPIs and ROI.
- Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to keep our strategies innovative.
Qualifications
- 5+ years of professional experience in SEO, with a proven track record of significant organic traffic growth.
- Deep understanding of on-page and technical SEO principles, including schema markup, site speed optimization, and mobile responsiveness.
- Expert proficiency in Google Analytics 4 (GA4), Google Search Console, and SEO tools (SEMrush, Ahrefs, Moz).
- Strong understanding of HTML, CSS, and JavaScript to effectively communicate with development teams.
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- Exceptional analytical skills with the ability to interpret complex data sets and translate them into actionable business strategies.
- Strong project management skills with the ability to prioritize and manage multiple campaigns simultaneously.